The Challenge
A premium steakhouse in San Francisco was highly rated on Yelp but struggled to attract the lucrative international tourist market passing right by their doors near Union Square.
The Strategy
They partnered with an agency to claim their Dianping page, translated their menu with culturally relevant descriptions, and set up a 'Tourist Special' pre-paid set meal. They also actively engaged with users who left reviews.
The Results
Within three months, their visibility on Dianping skyrocketed. They went from seeing 1-2 Chinese tourist groups a week to hosting 3-5 groups daily, resulting in a 300% increase in revenue specifically from this demographic.