High Intent, High Spend
When Chinese tourists travel to the US, dining is a major part of their itinerary. Unlike domestic travelers who might opt for familiar fast food, international tourists are specifically looking for unique, premium, or highly-rated local experiences.
The Student Demographic
It's not just tourists. Hundreds of thousands of Chinese international students live in major US cities like New York, Los Angeles, and Boston. They are highly connected, dine out frequently, and heavily rely on peer recommendations via Dianping.
By claiming your Dianping profile and offering localized menus or group deals, you can tap into a highly lucrative demographic that your competitors are completely ignoring.